Nissan sign record holder Clarence Seedorf for UEFA Champions League Final

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12-04-2023, 10:38 AM

Four-time winner Clarence Seedorf is Nissan's UEFA Champions League Final ambassadorSeedorf "looking forward to an all-Madrid final in Milan" MILAN – At this year's UEFA Champions League Final, Nissan – the Official Global Automotive Sponsor of the UEFA Champions League – will be joined by UEFA Champions League record-holder, Clarence Seedorf.As the only player to have won the UEFA Champions League with three different clubs, Seedorf shared his thoughts on joining Nissan's activities ahead of this year's Final in Milan:"I'm pleased to join Nissan in celebrating their sponsorship of the UEFA Champions League and what should be an exciting Final in Milan. One thing I know is that humans like excitement, adventure, adrenaline and speed – and football is all of that. Nissan has embraced the UEFA Champions League, as I did during my career, representing the values of innovation, technology and quality."Seedorf heaps praise on the Finalists and their corresponding managers, ahead of the UEFA Champions League Final:"It's great to see a new-era for Atlético Madrid; they've given full support to their coach, and Simeone has shown that he was probably underestimated as a player, tactically. And although it's early days for Zidane, having come in as manager half way through the season, there's clearly been an improvement, so he's obviously doing the right things for the team and is getting the correct support to take the team where they are."Having played and coached in Milan for many years, Seedorf has fond memories of the capital and offers his advice to the players ahead of the hotly anticipated match:"At the end, only two teams make the Final, and even if it's two Spanish clubs it's a very international match as on the pitch they are very diverse, with players from all over the world. I think it will be a very exciting match. Ultimately the two teams who make it to the Final deserve to be there, and I'm looking forward to it. My advice to players is to enjoy every single moment of this game, and in general of the whole tournament journey, because it doesn't happen often to experience such a great moment and atmosphere."Jean-Pierre Diernaz vice president, Marketing, Nissan Europe said: "The UEFA Champions League Final in Milan will mark the climax of a really exciting second season as Official Global Automotive Sponsor of the UEFA Champions League. Clarence personifies what it means to be an 'engineer of excitement' and a true innovator of the game."The partnership with UEFA has enabled us to highlight our commitment to innovation and excitement. Following our survey that highlighted football as more exciting than *** for Europeans, we launched the world's first ever Excitement Index, exploring the science behind what excites football fans and culminating in the creation of a scientific formula that identifies the key elements that make football so exciting." Click image to enlargeNissan plan to bring even more excitement to this year's UEFA Champions League Final, and to fans both in Milan and at home, through a variety of innovative and exciting activities. Nissan are creating an exciting experience for football fans to experience the thrill of driving the new 2017 Nissan GT-R through the streets of Milan, culminating at the iconic San Siro stadium, via a virtual reality experience in partnership with another official sponsor, Sony PlayStation. Follow the excitement in Milan via #GetMilanExcited.About Nissan in Sport The UEFA Champions League partnership – Nissan's largest sponsorship deal – is another example of Nissan's dedication and growth in global sports which also includes the International Cricket Council (ICC), Nissan Brazil's proud sponsorship of the Rio 2016 Olympic and Paralympic Games, Team Brazil and Brazil Paralympic Delegation, official sponsorship of the Colombia and Mexico Olympic Teams in their respective regions, Team GB and Paralympics GB in the UK, Orange Africa Cup of Nations 2013 and 2015, NCAA Football, Canadian Football League, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group. Nissan has a number of sporting ambassadors including Olympic and Paralympic Gold Medallists Usain Bolt, Sir Chris Hoy and Richard Whitehead, Brazilian Olympians Jovane Guissone and Vitor Felipe as well as footballers Andrés Iniesta, Thiago Silva, Yaya Touré and Max Meyer.Nissan's existing stellar line-up of ambassadors and 'engineers of excitement' also includes current players; Barcelona's Andrés Inietsa, Paris Saint-Germain's Thiago Silva and Manchester City's Yaya Touré. About Nissan in Europe Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the world's most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe. # # #ContactSara Jenkins Corporate Communications Nissan Europe [email protected]istopher Caloghiris Corporate Communications Nissan Europe [email protected]

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