First-in-Japan Project Aims to Prevent Smartphone Related Traffic Accidents
First-in-Japan Project Aims to Prevent Smartphone Related Traffic Accidents
Toyota Motor Corporation (TMC), Komeda Co., Ltd. (Komeda), and KDDI Corporation (KDDI) will begin an initiative on September 20, 2016 by utilizing a smartphone application called Driving Barista. The application is aimed at reducing the number of traffic accidents in Aichi Prefecture which are caused by drivers using their smartphones while driving. This is the first traffic safety initiative in Japan involving a smartphone application, which is to be carried out and jointly promoted by an automobile company, a communication company, and a food and beverage company.
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